if you’ve been looking into digital marketing for your business, you’ll come across Google Ads management services sooner or later. Google Ads is a popular marketing channel. It has several tricks up its sleeve to help you increase your online traffic and generate leads. Once you understand its key advantages, the chances are you’ll keep coming back for more. (more…)
When you’re running a business, chances are that Minnesota SEO companies are not very high on your list of priorities. You need to take care of the operations, tools, resources, staff, overhead, and many other details, and maintaining your website can be the last thing on your mind.
However, operating a business today has become even more complicated than before, and the industry remains unbelievably competitive. Given that fact, a carefully-crafted digital marketing strategy can give you the edge to stand out from the competition.
Combining Tradition with Digital Marketing
Many things can attract customers to your business. Excellent customer service can spark word of mouth to lure in potential clients, and appealing to the preferences of returning customers can be especially effective. While these still work, a beautiful and functional website offers an even better way of enticing people to avail of your products and services.
First Impressions Last
With businesses around Minnesota popping up left and right, you have one chance to make a great first impression, and today, that mostly happens online.
More than 85% of consumers use the internet to find local businesses. Therefore, your website is the best way to let customers know what to expect from you. Showing them your complete list of products, services, organization history, and your friendly staff, plus rave reviews from guests will go a long way toward giving them a taste of the excellent experience in store for them.
Tell Them about Your Products/Services
Your website is the perfect place to highlight your products and services and pique your customer’s interest.
Are your products locally made? Do specific designs have interesting back stories? Perhaps your store has been visited by big names, or it’s an iconic place in your community. These are great information to add to your website, so visitors can learn more about what makes your business worthy to discover.
Keep Your Customers Engaged
Finally, your website is an important extension of your business. Features like newsletter opt-in boxes, call to actions, news announcements, and promotions help you retain customers and attract new ones. Having relevant and creative content will also strengthen your brand identity and personality. In addition, your website also gives you an opportunity to reach out and maintain meaningful relationships with your clientele.
A good website will not only feature your business, but combined with a winning digital marketing strategy, it also has the potential to make it the go-to provider of consumers.
For expert Minnesota web design, SEO, and other digital marketing services, EVM Digital has been the preferred agency for many businesses in the area. Let’s talk about how we can help your business take off!
Digital marketing in Minneapolis and beyond is in full swing, and things are becoming interesting for SEO. For a very long time, SEO simply meant getting a high ranking in search engine results, but the rules of the SEO game are changing dramatically. As search engines evolve, reaching the top ranking in search engine results is not the only goal anymore— SEO is rich with new opportunities for increasing traffic, and one major trend is video content.
Why You Should Watch Out for Video
An effective SEO strategy is inextricably linked with churning out new, relevant, and engaging content consistently. While written content is still essential, not everyone has the time or the interest to read online. More and more brands, however, are seeing success with creating and posting bite-sized videos on their platform.
Google still holds the number one spot when it comes to search engines, but what holds second place? It’s YouTube. It boasts more than 1 billion unique visits monthly, and with more than 6 billion hours of video watched per month. YouTube has millions of subscriptions, and more are added each day. Better yet, Google owns YouTube, which naturally makes YouTube videos a powerful tool for your digital marketing efforts.
Not only that, but other visual platforms like Instagram, Snapchat, and Vine have become ultra-popular among diverse audiences. Clearly, video content is now a significant part of SEO. But what does this mean for businesses in real life?
Video Content and Your Target Audience
The truth is that not everyone is up for a good read. Online users are notorious for having short attention spans. But for your SEO strategy to be even more successful, you want them to stay as long as possible. Changing up your content with short video clips is a great way to achieve this. In addition:
- Short video clips are perfect for today’s mobile society. Videos can be watched and played on laptops, tablets, smartphones, and other platforms.
- Videos can humanize your brand, and show that there are real people behind your company and products. Depending on the content of the video, it can also enhance brand loyalty and identity.
- Videos are incredibly easy to share across social media platforms.
Big brands have started to capitalize on video content to engage audiences. Nevertheless, there’s no reason small- to medium-sized companies can’t benefit from this trend. In fact, the right Minneapolis SEO company can help you develop an effective SEO strategy that incorporates compelling video content to help increase traffic, generate leads, and enhance conversions.
Take Your Digital Marketing Efforts to Greater Heights!
Google’s ability to separate good content from bad is now more sophisticated than ever. User experience is now a huge factor, and at the forefront of this revolution are trends like video content.
EVM Digital is a Minneapolis SEO company capable of combining established and growing SEO trends like video to create an effective digital marketing strategy for your business. What’s your company’s status online? Contact us today, and let’s talk about taking your brand’s online presence to the next level!
Websites, whether business-to-business (B2B) or business-to-consumer (B2C), adhere to the universal rules of web design – a clear information structure, great content, high responsiveness, compelling graphics, and an easy-to-use interface – to secure traffic and leads.
These two websites types, however, have distinct elements. As a leading provider of web design services in Alexandria, MN, EVM Digital has designed websites for both B2B and B2C companies and can attest that each has different goals and, therefore, requires different web design features. We’ll walk you through these differences to help you determine the which would be appropriate for your business.
Details on the Product Page
People usually buy B2C products as a standalone item. The item satisfies a single need, so buyers only need to know if it can solve their problems. A B2C website, therefore, doesn’t need much information. It can stand with minimal content, large images, and compelling videos.
Meanwhile, businesses often buy B2B products as part of a system, so they must be compatible with the companies’ existing systems. As such, B2B buyers need more integration and compatibility information. The B2B product page’s design will contain more text than that of a B2C.
B2B and B2C purchases vary widely in the decision-makers and the decision-making period. Generally, B2C purchases are far simpler; a small number of buyers decide on the product and buy them as soon as they need it. Sometimes, buyers even make the purchase impulsively. A B2C website design, therefore, compels the buyer to purchase right away.
In contrast, B2B purchases involve several decision makers from various levels of management. In huge companies, someone pitches the product which goes through different individuals before the final approval. As a result, the purchase decision-making in B2B purchases is more complex and takes longer than B2C transactions. So, a B2B website design holds large amounts of information to support a complex decision-making process.
B2C companies can disclose prices easily. After all, costs don’t change from customer to customer. The only factors that change the price tags are discount codes and shipping fees. So, a B2C web design has a space designated for the prices.
In contrast, B2B websites can’t display prices upfront because several factors could change them. For instance, one might need more accessories, while another might come with an implementation or maintenance fee.
Once a B2C buyer decides to buy a purchase, the payment process should be easy. Otherwise, the consumer would be discouraged and discontinue the purchase. The web design for payment, then, involves minimal steps.
With B2B transactions, meanwhile, a purchase seldom happens the first time a buyer visits the site because companies discuss the purchase with the seller first. So, the design contains more call-to-actions like a phone number, an e-mail address, and a link to a contact form.
Comprehensive Web Design Services
These differences affect your businesses considerably, so it’s important to choose a digital marketing company that’s well-versed in web design for both B2C and B2B companies.
Here’s where we come in. EVM Digital offers comprehensive web design services that cater to the nature of your business. From creating information boxes to displaying prices, we will design a website aligned with your goals.
Contact us today for more information about our web design services.