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Videos on Social Media: Too Much of an Investment?

Marketing videos are not simple investments. It takes serious effort and planning from both the company and its marketing agency to launch it in a successful campaign. It’s a bit more expensive than outsourcing a blog article, too, so some companies hesitate to commit to it.

This medium, however, provides a great advantage to those who use it well. As a provider of comprehensive digital marketing services in Minneapolis, EVM Digital can attest to the power of videos, especially when they’re published on social media. We’ve compiled some reasons why investing in videos for social media is a great marketing move.

Social Media Is the Perfect Platform

Social media is a goldmine for potential customers. Statista, a digital statistics portal, says that 2.46 billion people used social media in 2017, and they expect it to rise to 2.77 billion by 2019. Around 208 million of these are Americans who use social media for communication, entertainment, and advertising.

Your target market is most likely on social media, so it’s best that you take advantage of this platform by posting videos. They’re a great way to improve your web presence and build a following quickly.

Not only will social videos raise brand awareness, but they will also allow you to connect with your customers better, too. In fact, social videos spur user engagement. Impact, a digital marketing resource, says that videos on a company’s Facebook Page increase user engagement by 33%.

Videos are Effective Marketing Tools

Videos are highly effective at conveying your brand’s message. Impact says that people retain about 95% of a message when they watch it as a video, compared to 10% when they read it as text. So, people are more likely to remember your brand if they watched your video. Moreover, they’re easier and faster to consume. Users prefer to watch your product in action rather than read long product descriptions.

The reason behind videos’ popularity is that they appeal to multiple senses. Unlike text, songs, or images, they incorporate both audio and visual elements, allowing them to grab and retain a person’s attention.

Videos Are Shareable

Social media content is designed to be shared easily. So, videos posted on social media have a higher chance of getting shared compared to those published on the company website. Similarly, people are more likely to share videos on social media compared to text. In fact, Impact says that social videos generate 1200% more shares than text and images combined.

A single user can share it with dozens, or even hundreds, of other potential customers, increasing your reach greatly. Shares increase with the quality of the video, too, so if your video follows good video production principles, then expect a lot of shares.

Videos Are Good for Traffic and Sales

Videos do wonders for driving sales. In fact, they increase organic traffic by about 157%, and marketers who use videos increase revenues 49% faster than non-video users.

Moreover, social media activities are correlated to search engine results page rankings. Although social media content is not a direct ranking factor for Google, the content you post on your social media accounts helps drive SEO rankings.

Effective Social Media Marketing Strategies

Videos present a lot of advantages for your company. It’s imperative, therefore, that you invest in this tool. Your competitors have already started, in fact — Impact estimates that 76% of marketing professionals plan to use videos to increase brand awareness.

It’s time for you to join, too; we’ll gladly help. EVM Digital is a leading digital marketing agency which will walk you through using videos for social media marketing, from the right time to publish to the responding to feedback.

We’ll help you leverage videos and dominate social media. Contact us today for more information about our social media marketing services.