As technology continues to push the boundaries of society, the landscape of the digital world is becoming more and more complex. In the past couple of years alone, we’ve seen mobile devices dethrone desktop computers as the preferred gadget of users. We’ve also witnessed the birth of more complicated algorithms that govern the way we search and find what we want and need on the internet.
One of the things disrupting the way we conduct business online is voice search. A seemingly insignificant feature introduced early in the decade, voice search is now becoming the most important way to access products and services online. In Minnesota, SEO service providers are quickly shaking up the way they conduct business, in order to give their clients SEO that is relevant in a voice-search dominated internet setting.
Companies must adapt to and adopt these changes in order to survive the constantly evolving digital landscape. Here are some effects of the voice search trend on SEO.
Pushing for Mobile-friendliness
Voice search is a primary feature on most mobile devices, which is one of the reasons its use has been rapidly on the rise. With over half of internet queries originating from mobile devices, it’s imperative for companies to optimize their digital marketing platforms – websites, blogs, social media etc. for mobile screens.
For companies pushing their digital media to be more mobile friendly, Google’s Website Auditor service gives people a basic overview of just how mobile-friendly a website is. Professional SEO companies, however, can give more comprehensive reports on a website’s mobile-friendliness. These companies analyze such factors as usability, load times, and crawlability.
Because voice search now allows users to inquire about products and services more easily, it’s given birth to a different approach to addressing these concerns. Google calls these “micro-moments”. Micro-moments are marketing touch points by which potential customers rely on devices, and ultimately, on brands, to provide them with the answers they need.
Voice search allows for instantaneous micro-moments, creating an opportunity for websites to meet a buyer’s need for information and influence. Optimizing your website with voice-searchable content requires ditching the old exact-match keywords with more natural sounding, conversational content. This makes it easier for Google’s spiders to find your website through their proprietary algorithms.
A New Way to Market
With voice search becoming more and more ubiquitous in people’s everyday lives – think Siri, Okay Google, Alexa, etc. – companies need to rethink the way they leverage digital media.
One of the first ways to rethink the way we approach digital marketing in a voice-search and mobile-friendly world is to create content that is founded on natural speech patterns. Not only does this play into the trend of long-form keywords, it also gives Google’s latent semantic indexing, or LSI, to accurately find and rank your website.
Navigating the future of SEO can be difficult, which is why you need a digital marketing firm that is experienced, knowledgeable, and committed to the growth of its client’s websites. At EVM Digital, we pride ourselves on having an in-house team of talented professionals, and a comprehensive methodology that accurately assesses your company’s digital marketing needs. Contact us today, and we’ll provide you with an extensive consultation session for free.