As technology continues to push the boundaries of society, the landscape of the digital world is becoming more and more complex. In the past couple of years alone, we’ve seen mobile devices dethrone desktop computers as the preferred gadget of users. We’ve also witnessed the birth of more complicated algorithms that govern the way we search and find what we want and need on the internet.

One of the things disrupting the way we conduct business online is voice search. A seemingly insignificant feature introduced early in the decade, voice search is now becoming the most important way to access products and services online. In Minnesota, SEO service providers are quickly shaking up the way they conduct business, in order to give their clients SEO that is relevant in a voice-search dominated internet setting.

Companies must adapt to and adopt these changes in order to survive the constantly evolving digital landscape. Here are some effects of the voice search trend on SEO.

Pushing for Mobile-friendliness

Voice search is a primary feature on most mobile devices, which is one of the reasons its use has been rapidly on the rise. With over half of internet queries originating from mobile devices, it’s imperative for companies to optimize their digital marketing platforms – websites, blogs, social media etc. for mobile screens.

For companies pushing their digital media to be more mobile friendly, Google’s Website Auditor service gives people a basic overview of just how mobile-friendly a website is. Professional SEO companies, however, can give more comprehensive reports on a website’s mobile-friendliness. These companies analyze such factors as usability, load times, and crawlability.


Because voice search now allows users to inquire about products and services more easily, it’s given birth to a different approach to addressing these concerns. Google calls these “micro-moments”. Micro-moments are marketing touch points by which potential customers rely on devices, and ultimately, on brands, to provide them with the answers they need.

Voice search allows for instantaneous micro-moments, creating an opportunity for websites to meet a buyer’s need for information and influence. Optimizing your website with voice-searchable content requires ditching the old exact-match keywords with more natural sounding, conversational content. This makes it easier for Google’s spiders to find your website through their proprietary algorithms.

A New Way to Market

With voice search becoming more and more ubiquitous in people’s everyday lives – think Siri, Okay Google, Alexa, etc. –  companies need to rethink the way they leverage digital media.

One of the first ways to rethink the way we approach digital marketing in a voice-search and mobile-friendly world is to create content that is founded on natural speech patterns. Not only does this play into the trend of long-form keywords, it also gives Google’s latent semantic indexing, or LSI, to accurately find and rank your website.

Navigating the future of SEO can be difficult, which is why you need a digital marketing firm that is experienced, knowledgeable, and committed to the growth of its client’s websites. At EVM Digital, we pride ourselves on having an in-house team of talented professionals, and a comprehensive methodology that accurately assesses your company’s digital marketing needs. Contact us today, and we’ll provide you with an extensive consultation session for free.

As a business operating in the modern world, to not have a website for your company is almost unheard-of. Almost everyone has access to the internet, and most of his/her time is spent browsing through what interests them next.

To reach and entice your target market, you’ll have to appeal to their curiosity through online channels. Being found, however, is another hurdle. It would be foolish to think that you’re the only company that offers specific products or services. You’ve got a lot of competition to get through, and it takes a lot of work to get to Google’s first page.

How to Please Google

As the internet continuously expands, Google has become stricter over time on the content they feature. They developed an intricate algorithm that would rank different websites on a number of factors such as SEO and authority profile.

Google needs to trust your website for you to climb your way up their pages. Since it is their reputation on the line as well, their algorithm makes it so that only trustworthy websites end up on the first few pages. Others factors Google considers are:

  • SEO – Search Engine Optimization isn’t a new concept, but it is still an incredibly relevant one. When your website has high SEO, users can search you easily. Google would consider you trustworthy and recommend you via search results to online users.
  • Content – When it comes to digital marketing, content is forever king. Aggressive advertisement and promotions aren’t as successful as they once were. Using content on different sites that will link back to your website can help your business, and if Google finds you trustworthy enough, then your ranking goes up as well.
  • Website speed – A well-maintained and working website will rank high in Google’s algorithm as well. Sales go down every 3 seconds a website delays in loading, which in turn brings your Google ratings down.
  • Links – As Google prefers to recommend only reliable websites, your authority links have to be trustworthy sources as well. Backlinks are relevant to Google, and your site is more likely to make it to the first page if reliable sources back your contents.
  • Mobile accessibility – More and more people are using their mobile devices to search businesses that offer the services or products that they are looking for. Google is more likely to pay attention to your website the more mobile friendly it is.

If you have taken all of these into account, then you are most likely within the first few pages of a Google search, if not the first.

Get Help for Your Website

You are free to create a website for your company on your own. It’s not that difficult with all the available sources on the internet. However, there are still things that require a professional’s hand. If you are based in the area, you can quickly hire experts in web design in Alexandria, Minnesota.

Our web design experts at EVM Digital are familiar with what makes Google tick. Their knowledge of Google’s rules when it comes to a website is a significant advantage when creating your page. We have experts who can create web pages that draw in more traffic and turn that into sales for your business.

Contact us by filling out our form and let us help you create a website fit for your business.