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The meteoric rise of Snapchat proves that short-lived content hooks the audience just as much as permanent posts. Since the app introduced ephemeral content, or posts that are available for a certain period only, social media giants like Facebook and Instagram have followed suit. To date, it is one of the most used features on the Internet.

Ephemeral content is widely popular among Millennials and Gen Z-ers. With Millennials possessing a $200 billion purchasing power and Gen Z projected to have $143 billion by 2020, marketers can no longer afford to ignore this tool.

As one of the foremost providers of social media marketing services in Minnesota, EVM Digital helps businesses get the most out of ephemeral content on social media. Before we explore how to take advantage of it, though, we’ll discuss what makes it so popular among social media users.

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The FOMO Effect

The popularity of ephemeral content relies heavily on users’ fear of missing out (FOMO). Since the content is only up for a limited time, there’s a certain exclusivity in viewing it.

No one wants to be left out of the latest trends, so users are keener to tune in on a regular basis to accounts that they follow. Checking stories has become a routine. In fact, people use Snapchat and Instagram up to 30 and 32 minutes a day, respectively.

Novelty

Ephemeral content offers novelty, a valuable feature for young users. Once a post disappears, something new replaces it, and this attracts people to view stories constantly.

Users, however, don’t just stop at viewing ephemeral content; they also engage with it (for instance, they might visit the webpage that the story features), sometimes even more so than with regular content. This is because its impermanence compels them to act before it’s all gone.

Authenticity

Ephemeral content is also popular because there’s no pressure associated with posting it. Companies, for instance, put a lot of thought into their Facebook and Instagram posts as they are permanent.  Heavily polished and curated content, however, might not have the authenticity that users are looking for these days.

In contrast, ephemeral content disappears after a few hours, so companies give off an authentic vibe to their posts. Brands, for example, post candid images and behind-the-scenes videos. This authenticity makes the brand attractive to users and fosters trust in the brand.

Publishing Compelling Ephemeral Content

Although ephemeral content has several advantages, it presents a special challenge: how do you hook audiences effectively with something that disappears quickly? We listed a few things that could help you out.

  • Don’t recycle content. As mentioned earlier, users value novelty, so fresh and interesting content is always the way to go. You could explore Q&A sessions, behind-the-scenes footage, and how-to videos in your ephemeral content strategies.
  • Post in the appropriate format for what you’re featuring. For instance, pictures are great for products, while videos work best with services.
  • Offer exclusive perks like discounts and promo codes as these compel people to tune in and help you build a loyal following.
  • Make sure that the stories are cohesive. Most followers view stories all at once, so the posts should be connected and have a smooth flow.
  • Post content regularly, as users lose touch with a brand that doesn’t provide good content often.

Effective Ephemeral Content Marketing

There are many other considerations when developing ephemeral content for your social media marketing. After all, a social media strategy is no small feat — it takes considerable effort and planning to make it succeed.

Allow EVM Digital to help you in this endeavor. We’ll help you use ephemeral content that’s consistent with your brand identity and fits seamlessly into a well-thought-out social media strategy.

Let’s make the most of ephemeral content in social media marketing. Contact us today to schedule an appointment.

As a business operating in the modern world, to not have a website for your company is almost unheard-of. Almost everyone has access to the internet, and most of his/her time is spent browsing through what interests them next.

To reach and entice your target market, you’ll have to appeal to their curiosity through online channels. Being found, however, is another hurdle. It would be foolish to think that you’re the only company that offers specific products or services. You’ve got a lot of competition to get through, and it takes a lot of work to get to Google’s first page.

How to Please Google

As the internet continuously expands, Google has become stricter over time on the content they feature. They developed an intricate algorithm that would rank different websites on a number of factors such as SEO and authority profile.

Google needs to trust your website for you to climb your way up their pages. Since it is their reputation on the line as well, their algorithm makes it so that only trustworthy websites end up on the first few pages. Others factors Google considers are:

  • SEO – Search Engine Optimization isn’t a new concept, but it is still an incredibly relevant one. When your website has high SEO, users can search you easily. Google would consider you trustworthy and recommend you via search results to online users.
  • Content – When it comes to digital marketing, content is forever king. Aggressive advertisement and promotions aren’t as successful as they once were. Using content on different sites that will link back to your website can help your business, and if Google finds you trustworthy enough, then your ranking goes up as well.
  • Website speed – A well-maintained and working website will rank high in Google’s algorithm as well. Sales go down every 3 seconds a website delays in loading, which in turn brings your Google ratings down.
  • Links – As Google prefers to recommend only reliable websites, your authority links have to be trustworthy sources as well. Backlinks are relevant to Google, and your site is more likely to make it to the first page if reliable sources back your contents.
  • Mobile accessibility – More and more people are using their mobile devices to search businesses that offer the services or products that they are looking for. Google is more likely to pay attention to your website the more mobile friendly it is.

If you have taken all of these into account, then you are most likely within the first few pages of a Google search, if not the first.

Get Help for Your Website

You are free to create a website for your company on your own. It’s not that difficult with all the available sources on the internet. However, there are still things that require a professional’s hand. If you are based in the area, you can quickly hire experts in web design in Alexandria, Minnesota.

Our web design experts at EVM Digital are familiar with what makes Google tick. Their knowledge of Google’s rules when it comes to a website is a significant advantage when creating your page. We have experts who can create web pages that draw in more traffic and turn that into sales for your business.

Contact us by filling out our form and let us help you create a website fit for your business.