As a full-service digital marketing agency, EVM Digital offers pay per click management services and AdWords remarketing services to businesses in Alexandria, Minneapolis, and surrounding areas in Minnesota. Compared to more traditional methods, PPC and AdWords are more budget-friendly and less intrusive to potential customers, making them a useful advertising tool for your online marketing campaigns.
Pay Per Click Advertisements and AdWords Remarketing
Pay per click advertisements is paid ads that appear on websites within the Google Display Network. When targeted keywords are typed into a search engine, you can see these ads on the bottom, and top parts of a website. It makes PPC advertisements incredibly relevant to what a user needs at the moment.
On the other hand, AdWords Remarketing refers to advertisements that are displayed when a user moves on to another site registered with the Google Display Network after visiting your website. They remind visitors about your products and services. When they are ready to buy, these ads also function as a gateway back to your business’ website.
These two strategies are an excellent choice especially if you have a small budget for your online marketing efforts. With EVM Digital, you decide how much to spend for each ad campaign or targeted keyword. Our PPC specialists will make sure your ad campaign gives your business the most value for your investment.
Why They Work
Traditional ads tend to be a hard sell that can intrude on what a user is trying to do when visiting a business online. Instead of encouraging them to buy, this type of ads can do the opposite.
PPC ads, on the other hand, are more beneficial because they only appear when a visitor is on the stage of deciding whether to purchase your product or service. It gives these ads a strong sense of value to the user.
What makes PPC and AdWords remarketing cost-effective is that you only pay for clicks generated by the ads. If a user contacts you directly after seeing the ad (instead of clicking on it), then you just received a referral at no additional cost.
The Process
You only reap the benefits of AdWords Remarketing and Pay per Click in Minneapolis if you know how to maximize their reach. EVM Digital’s PPC specialists will make sure that every single keyword or ad will bring significant value to your online marketing campaign. Here’s how:
1. Assess Your Brand
It all starts with us learning all about your brand. It includes your products and services, your budget, your unique selling point, your target audience, and even your competition. Afterward, we’ll conduct keywords and market research which involves analyzing your competitors’ ads.
2. Plan a Strategy
After getting a good understanding of your brand and your competition, our PPC specialists will strategize to come up with eye-catching ads that fit your business. EVM Digital’s writers will create ad content that matches what your audience is looking for, then our PPC or AdWords specialists will execute site selection, Google remarketing, ad budgeting, and related activities.
3. Run the Ads
Once everything is ready, we will run the ads for a recommended period. Our team will make sure that each ad campaign is working as planned. Because of this, you never have to think about how your ads are doing, so you can focus on other aspects of your business.
4. Send Progress Reports
We will send you regular progress reports, so you always know what’s happening with your online ads and how they are helping your business grow.
Get Instant Results at Low Cost
EVM Digital can make the most of your online marketing investment and deliver results that support your bottom line. We are a top-tier digital marketing agency that has served different types of businesses in Alexandria, Minneapolis, and nearby cities.
Are you ready to learn more about PPC advertisements and AdWords Remarketing? Our whole team is standing by, so don’t hesitate to call us at (320) 421-9133 or (844) 421-9133 today.
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