If you’re running a business and are hoping to get found by customers looking for the kinds of local services or products you offer, you need to do a whole lot more than just simply set up a website. To rank higher than your competition in the search engines you’ll need to pay attention to this vital SEO detail.
You Must Optimize Your Local Page
A good digital marketing company in Minneapolis will tell you that it’s crucial for you to let the search engines know who you are and where your location.
The first thing you should do is to be sure that your domain name reflects your business and its location. For example, if your company’s name is Betty’s Florist and your local is in Minneapolis, something like bettysfloristmp.com could be a right choice.
Second, be sure that your business’s name, address, and phone number appears on every page of your site. You can do this by adding it to the footer and header section of every page. Then add your City or Region along with a relevant keyword related to your business within your landing page title tag, H1 tag, URL, the content on the page, and the alt attributes or description of an image on that page.
Third, be sure that your web copy, including any articles on your site, includes plenty of information about your local area. For example, mention what section of town you’re in and any landmarks that may be nearby. Stories that feature local events may also help search engines to identify you as a business local to the area of said game.
Help Google Find Your Site Easier
To further help search engines and especially Google identify your business as local, you’ll want to embed a Google map with your business marker into your landing page. On top of this, you’ll want to be 100% certain that your website is mobile friendly so that Google’s search algorithm will have no problem helping everyone local find your site. Since Google is the primary search that sends the most website traffic to websites, you’ll want to be sure not to skip these steps, if possible.
If any of this is a bit over your head, you may want to seek a digital marketing company in Minnesota. They help rank local businesses by employing these strategies, and much more, every day.
Local SEO: How To Rank Your Local Business, searchengineland.com
How Local SEO Works and Why It Matters for Small Businesses, entrepreneur.com