Digital marketing in Minneapolis and beyond is in full swing, and things are becoming interesting for SEO. For a very long time, SEO simply meant getting a high ranking in search engine results, but the rules of the SEO game are changing dramatically. As search engines evolve, reaching the top ranking in search engine results is not the only goal anymore— SEO is rich with new opportunities for increasing traffic, and one major trend is video content.

Why You Should Watch Out for Video

An effective SEO strategy is inextricably linked with churning out new, relevant, and engaging content consistently. While written content is still essential, not everyone has the time or the interest to read online. More and more brands, however, are seeing success with creating and posting bite-sized videos on their platform.

Google still holds the number one spot when it comes to search engines, but what holds second place? It’s YouTube. It boasts more than 1 billion unique visits monthly, and with more than 6 billion hours of video watched per month. YouTube has millions of subscriptions, and more are added each day. Better yet, Google owns YouTube, which naturally makes YouTube videos a powerful tool for your digital marketing efforts.

Not only that, but other visual platforms like Instagram, Snapchat, and Vine have become ultra-popular among diverse audiences. Clearly, video content is now a significant part of SEO. But what does this mean for businesses in real life?

Video Content and Your Target Audience

The truth is that not everyone is up for a good read. Online users are notorious for having short attention spans. But for your SEO strategy to be even more successful, you want them to stay as long as possible. Changing up your content with short video clips is a great way to achieve this. In addition:

• Short video clips are perfect for today’s mobile society. Videos can be watched and played on laptops, tablets, smartphones, and other platforms.
• Videos can humanize your brand, and show that there are real people behind your company and products. Depending on the content of the video, it can also enhance brand loyalty and identity.
• Videos are incredibly easy to share across social media platforms.

Big brands have started to capitalize on video content to engage audiences. Nevertheless, there’s no reason small- to medium-sized companies can’t benefit from this trend. In fact, the right Minneapolis SEO company can help you develop an effective SEO strategy that incorporates compelling video content to help increase traffic, generate leads, and enhance conversions.

Take Your Digital Marketing Efforts to Greater Heights!

Google’s ability to separate good content from bad is now more sophisticated than ever. User experience is now a huge factor, and at the forefront of this revolution are trends like video content.

EVM Digital is a Minneapolis SEO company capable of combining established and growing SEO trends like video to create an effective digital marketing strategy for your business. What’s your company’s status online? Contact us today, and let’s talk about taking your brand’s online presence to the next level!