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Most of the digital marketing these days focus on creating personal connections with consumers. No longer is it about the brightest and shiniest package, but being relatable and personable. It shows a connection with your audience that sends the message that you understand their lives and thus how your product can improve their lives. The most recent innovation in the digital world is the ability to connect to your audience through the use of marketing videos.

Social Media Enablement

If your business is not using social media yet, then it’s about time you get started. Snapchat is no longer the only social media platform with video streaming capabilities. Instagram has its story feature, and Facebook and Twitter now have live streaming features of their own. It’s an instantaneous and easy way to connect with your audience like never before. This marketing method breaks down the wall between businesses and consumers in a way that was previously unattainable.

Video Advertising Increase

On the more traditional side of marketing, ads are becoming more video-based. Businesses have taken the advertisement game to a whole new playing field with the use of video advertising. Because these videos have more of an interactive feel, they tend to receive far more attention than traditional banners. In fact, U. S. digital video ad spending is expected to grow 12% in 2017, shrinking down the use of banner ads and sponsorships. Businesses cannot afford to fall behind on this trend.

Easy Sharing Abilities

Not only are videos a great way to connect with your audience, but they’re also a great way to help you plug-in to your audience’s network. Videos are so much easier to share with social media followers than long typed out recommendations. As long as you’re creating videos which are relatable and valuable, your consumers will want to share them with their friends and social media followers. It means more potential consumers for your business. Studies even show that sharing a video that markets a certain product increases the odds of a person purchasing that product by 35%.

Creating videos as a marketing strategy may just seem like a fad, but it’s an essential marketing tactic that your business can’t afford to ignore anymore. Try incorporating video in social media and your ads throughout the Internet. Doing so will help you create a connection with consumers and will enable them to more easily spread the word about what your business has to offer.


Four Key Things Things to Know About Digital Video Now, emarketer.com

10 Benefits of Video Marketing, martech.zone 

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