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Websites, whether business-to-business (B2B) or business-to-consumer (B2C), adhere to the universal rules of web design – a clear information structure, great content, high responsiveness, compelling graphics, and an easy-to-use interface – to secure traffic and leads.

These two websites types, however, have distinct elements. As a leading provider of web design services in Alexandria, MN, EVM Digital has designed websites for both B2B and B2C companies and can attest that each has different goals and, therefore, requires different web design features. We’ll walk you through these differences to help you determine the which would be appropriate for your business.

A Stand-Out Website Design Should Contain These Important Elements

Details on the Product Page

People usually buy B2C products as a standalone item. The item satisfies a single need, so buyers only need to know if it can solve their problems. A B2C website, therefore, doesn’t need much information. It can stand with minimal content, large images, and compelling videos.

Meanwhile, businesses often buy B2B products as part of a system, so they must be compatible with the companies’ existing systems. As such, B2B buyers need more integration and compatibility information. The B2B product page’s design will contain more text than that of a B2C.

Purchase Decision-Making

B2B and B2C purchases vary widely in the decision-makers and the decision-making period. Generally, B2C purchases are far simpler; a small number of buyers decide on the product and buy them as soon as they need it. Sometimes, buyers even make the purchase impulsively. A B2C website design, therefore, compels the buyer to purchase right away.

In contrast, B2B purchases involve several decision makers from various levels of management. In huge companies, someone pitches the product which goes through different individuals before the final approval. As a result, the purchase decision-making in B2B purchases is more complex and takes longer than B2C transactions. So, a B2B website design holds large amounts of information to support a complex decision-making process.

Displaying Prices

B2C companies can disclose prices easily. After all, costs don’t change from customer to customer. The only factors that change the price tags are discount codes and shipping fees. So, a B2C web design has a space designated for the prices.

In contrast, B2B websites can’t display prices upfront because several factors could change them. For instance, one might need more accessories, while another might come with an implementation or maintenance fee.

Payment Process

Once a B2C buyer decides to buy a purchase, the payment process should be easy. Otherwise, the consumer would be discouraged and discontinue the purchase. The web design for payment, then, involves minimal steps.

With B2B transactions, meanwhile, a purchase seldom happens the first time a buyer visits the site because companies discuss the purchase with the seller first. So, the design contains more call-to-actions like a phone number, an e-mail address, and a link to a contact form.

Comprehensive Web Design Services

These differences affect your businesses considerably, so it’s important to choose a digital marketing company that’s well-versed in web design for both B2C and B2B companies.

Here’s where we come in. EVM Digital offers comprehensive web design services that cater to the nature of your business. From creating information boxes to displaying prices, we will design a website aligned with your goals.

Contact us today for more information about our web design services.

The meteoric rise of Snapchat proves that short-lived content hooks the audience just as much as permanent posts. Since the app introduced ephemeral content, or posts that are available for a certain period only, social media giants like Facebook and Instagram have followed suit. To date, it is one of the most used features on the Internet.

Ephemeral content is widely popular among Millennials and Gen Z-ers. With Millennials possessing a $200 billion purchasing power and Gen Z projected to have $143 billion by 2020, marketers can no longer afford to ignore this tool.

As one of the foremost providers of social media marketing services in Minnesota, EVM Digital helps businesses get the most out of ephemeral content on social media. Before we explore how to take advantage of it, though, we’ll discuss what makes it so popular among social media users.

content

The FOMO Effect

The popularity of ephemeral content relies heavily on users’ fear of missing out (FOMO). Since the content is only up for a limited time, there’s a certain exclusivity in viewing it.

No one wants to be left out of the latest trends, so users are keener to tune in on a regular basis to accounts that they follow. Checking stories has become a routine. In fact, people use Snapchat and Instagram up to 30 and 32 minutes a day, respectively.

Novelty

Ephemeral content offers novelty, a valuable feature for young users. Once a post disappears, something new replaces it, and this attracts people to view stories constantly.

Users, however, don’t just stop at viewing ephemeral content; they also engage with it (for instance, they might visit the webpage that the story features), sometimes even more so than with regular content. This is because its impermanence compels them to act before it’s all gone.

Authenticity

Ephemeral content is also popular because there’s no pressure associated with posting it. Companies, for instance, put a lot of thought into their Facebook and Instagram posts as they are permanent.  Heavily polished and curated content, however, might not have the authenticity that users are looking for these days.

In contrast, ephemeral content disappears after a few hours, so companies give off an authentic vibe to their posts. Brands, for example, post candid images and behind-the-scenes videos. This authenticity makes the brand attractive to users and fosters trust in the brand.

Publishing Compelling Ephemeral Content

Although ephemeral content has several advantages, it presents a special challenge: how do you hook audiences effectively with something that disappears quickly? We listed a few things that could help you out.

  • Don’t recycle content. As mentioned earlier, users value novelty, so fresh and interesting content is always the way to go. You could explore Q&A sessions, behind-the-scenes footage, and how-to videos in your ephemeral content strategies.
  • Post in the appropriate format for what you’re featuring. For instance, pictures are great for products, while videos work best with services.
  • Offer exclusive perks like discounts and promo codes as these compel people to tune in and help you build a loyal following.
  • Make sure that the stories are cohesive. Most followers view stories all at once, so the posts should be connected and have a smooth flow.
  • Post content regularly, as users lose touch with a brand that doesn’t provide good content often.

Effective Ephemeral Content Marketing

There are many other considerations when developing ephemeral content for your social media marketing. After all, a social media strategy is no small feat — it takes considerable effort and planning to make it succeed.

Allow EVM Digital to help you in this endeavor. We’ll help you use ephemeral content that’s consistent with your brand identity and fits seamlessly into a well-thought-out social media strategy.

Let’s make the most of ephemeral content in social media marketing. Contact us today to schedule an appointment.

Marketing videos are not simple investments. It takes serious effort and planning from both the company and its marketing agency to launch it in a successful campaign. It’s a bit more expensive than outsourcing a blog article, too, so some companies hesitate to commit to it.

This medium, however, provides a great advantage to those who use it well. As a provider of comprehensive digital marketing services in Minneapolis, EVM Digital can attest to the power of videos, especially when they’re published on social media. We’ve compiled some reasons why investing in videos for social media is a great marketing move.

Social Media Is the Perfect Platform

Social media is a goldmine for potential customers. Statista, a digital statistics portal, says that 2.46 billion people used social media in 2017, and they expect it to rise to 2.77 billion by 2019. Around 208 million of these are Americans who use social media for communication, entertainment, and advertising.

Your target market is most likely on social media, so it’s best that you take advantage of this platform by posting videos. They’re a great way to improve your web presence and build a following quickly.

Not only will social videos raise brand awareness, but they will also allow you to connect with your customers better, too. In fact, social videos spur user engagement. Impact, a digital marketing resource, says that videos on a company’s Facebook Page increase user engagement by 33%.

Videos are Effective Marketing Tools

Videos are highly effective at conveying your brand’s message. Impact says that people retain about 95% of a message when they watch it as a video, compared to 10% when they read it as text. So, people are more likely to remember your brand if they watched your video. Moreover, they’re easier and faster to consume. Users prefer to watch your product in action rather than read long product descriptions.

The reason behind videos’ popularity is that they appeal to multiple senses. Unlike text, songs, or images, they incorporate both audio and visual elements, allowing them to grab and retain a person’s attention.

Videos Are Shareable

Social media content is designed to be shared easily. So, videos posted on social media have a higher chance of getting shared compared to those published on the company website. Similarly, people are more likely to share videos on social media compared to text. In fact, Impact says that social videos generate 1200% more shares than text and images combined.

A single user can share it with dozens, or even hundreds, of other potential customers, increasing your reach greatly. Shares increase with the quality of the video, too, so if your video follows good video production principles, then expect a lot of shares.

Videos Are Good for Traffic and Sales

Videos do wonders for driving sales. In fact, they increase organic traffic by about 157%, and marketers who use videos increase revenues 49% faster than non-video users.

Moreover, social media activities are correlated to search engine results page rankings. Although social media content is not a direct ranking factor for Google, the content you post on your social media accounts helps drive SEO rankings.

Effective Social Media Marketing Strategies

Videos present a lot of advantages for your company. It’s imperative, therefore, that you invest in this tool. Your competitors have already started, in fact — Impact estimates that 76% of marketing professionals plan to use videos to increase brand awareness.

It’s time for you to join, too; we’ll gladly help. EVM Digital is a leading digital marketing agency which will walk you through using videos for social media marketing, from the right time to publish to the responding to feedback.

We’ll help you leverage videos and dominate social media. Contact us today for more information about our social media marketing services.

With more people across the country acquiring and using mobile devices like smartphones and tablets, internet usage has evolved to highly favor mobile users. While this trend is felt by all industries, small businesses can benefit most from the change — if they make the necessary changes.

For businesses in relatively smaller towns like Alexandria, MN, web design should reflect the growing trend of mobile device usage. Businesses can no longer overlook the fact that mobile-friendly websites are an essential tool for any company trying to compete in the digital age.

What, exactly, is a mobile-friendly website?  Simply put, it is one that is designed and optimized for viewing across a variety of gadgets — including mobile devices. These mobile devices can either be smartphones or tablets. When a company’s web page is optimized for mobile use, it is easier to access and it ranks higher on Google searches. This, in turn, increases site visitors and customers, which results in greater revenues for the business.

devices on a desk

More People are Accessing Websites on Mobile Devices

As of 2018, data shows that more than 60% of people who access the internet do so with a mobile device; a number which is set to increase even more in 2019.

Analysts predicted this trend as far back as a decade ago, when smartphones hit the market in a big way. Websites back in 2008 were yet to be optimized for mobile devices, however. But by 2014, with over 48% of internet use happening on smartphones and tablets, websites had to change. These days, businesses that have not yet adapted to this trend run the risk of falling far behind the competition.

With this in mind, know that more and more people will be accessing your company’s website using a mobile device. Also, know that optimizing your site for mobile devices keeps your business toe-to-toe with your competitors.

Online Spending is Dominated by Mobile Device Users

The past holiday season saw a significant rise in online purchases, with retailers seeing 54% of their site visits coming from mobile devices. In the U.S alone, 34% of total online purchase revenue was generated by smartphone users, accounting for more than $100 billion in sales.

Studies have also shown that websites with easy mobile payment systems enjoy more revenue and repeat visitors to their site.

It’s clear that websites optimized for mobile devices are more successful at turning site visits into customers, hence, into tangible revenue. With mobile device usage set to increase further in the next year, this means that companies will see even more, if not most, of their business happening online — across an array of mobile devices.

Google Likes Mobile-Friendly Websites

Beginning 2015, Google realigned its algorithms to prioritize mobile-friendly pages on search results. This means that websites that are mobile-friendly rank higher in online searches from mobile devices.

With more than half of all internet access being done through a smartphone or tablet, this means that more than half of all online queries will come from those mobile devices, as well.

This preference for mobile-friendly websites can be linked to page responsiveness. Page responsiveness is the term used to describe how fast a website loads up, and how fast it responds to user input.

Naturally, mobile-friendly websites load faster on mobile devices, and because mobile devices are now the preferred choice for accessing the internet, mobile-friendly websites become a priority.

To sum, optimizing your company’s website to be mobile-friendly means that you’ll always be present on internet search results, which can ideally lead to bigger sales and wider online presence. EVM Digital has the necessary expertise and experience to offer your company the website you need to succeed in the digital world. Contact us, today, to learn more about our services.

As a business operating in the modern world, to not have a website for your company is almost unheard-of. Almost everyone has access to the internet, and most of his/her time is spent browsing through what interests them next.

To reach and entice your target market, you’ll have to appeal to their curiosity through online channels. Being found, however, is another hurdle. It would be foolish to think that you’re the only company that offers specific products or services. You’ve got a lot of competition to get through, and it takes a lot of work to get to Google’s first page.

How to Please Google

As the internet continuously expands, Google has become stricter over time on the content they feature. They developed an intricate algorithm that would rank different websites on a number of factors such as SEO and authority profile.

Google needs to trust your website for you to climb your way up their pages. Since it is their reputation on the line as well, their algorithm makes it so that only trustworthy websites end up on the first few pages. Others factors Google considers are:

  • SEO – Search Engine Optimization isn’t a new concept, but it is still an incredibly relevant one. When your website has high SEO, users can search you easily. Google would consider you trustworthy and recommend you via search results to online users.
  • Content – When it comes to digital marketing, content is forever king. Aggressive advertisement and promotions aren’t as successful as they once were. Using content on different sites that will link back to your website can help your business, and if Google finds you trustworthy enough, then your ranking goes up as well.
  • Website speed – A well-maintained and working website will rank high in Google’s algorithm as well. Sales go down every 3 seconds a website delays in loading, which in turn brings your Google ratings down.
  • Links – As Google prefers to recommend only reliable websites, your authority links have to be trustworthy sources as well. Backlinks are relevant to Google, and your site is more likely to make it to the first page if reliable sources back your contents.
  • Mobile accessibility – More and more people are using their mobile devices to search businesses that offer the services or products that they are looking for. Google is more likely to pay attention to your website the more mobile friendly it is.

If you have taken all of these into account, then you are most likely within the first few pages of a Google search, if not the first.

Get Help for Your Website

You are free to create a website for your company on your own. It’s not that difficult with all the available sources on the internet. However, there are still things that require a professional’s hand. If you are based in the area, you can quickly hire experts in web design in Alexandria, Minnesota.

Our web design experts at EVM Digital are familiar with what makes Google tick. Their knowledge of Google’s rules when it comes to a website is a significant advantage when creating your page. We have experts who can create web pages that draw in more traffic and turn that into sales for your business.

Contact us by filling out our form and let us help you create a website fit for your business.

As a business owner who wants to market your business effectively on the internet, tracking digital marketing trends enables you to understand what your customers are wanting. And with the industry evolving and changing quickly, knowing what’s coming around the corner can help you stay on top of the competition. The best Minneapolis brand marketing firms share five key trends to keep a close eye on this 2017. (more…)