Social media marketing involves a lot of moving elements that work together to nurture leads, generate interest, and close sales. To get the most value out of your marketing budget, it’s a good idea to understand the digital marketing tactics that will be employed for your business.
A commonly misunderstood tactic is social media management, one of the most powerful tools in any digital marketing strategy. What is it, and how will it work for you? Let’s get started!
What is Social Media Management?
Social media management involves managing your online content and interactions across a wide range of social media channels, such as Facebook, Twitter, Pinterest, Instagram, YouTube, and LinkedIn.
A popular misconception about social media management is that it’s simply posting updates on your social media profiles. It’s so much more than that! It involves engaging your audience, generating new opportunities to increase your reach and visibility, helping increase sales, and making sure that your brand voice and identity remain consistent among platforms.
Now that we’ve defined what social media management is, a popular dilemma for business owners is this: Should I do it on my own, or should I hire a Minnesota social media company to do it for me?
To help you answer that, let’s take a look at what any successful social media management in Alexandria Minnesota requires.
- Select the Right Social Media Platforms
Before you can even start putting together a strategy, you need to know what the best social media platforms are for your business. Each platform offers specific benefits and challenges, and not all of them will help your business grow. For instance:
Facebook is a great platform to reach a wider audience, and Instagram is good for brands that rely heavily on visual content. Twitter, and LinkedIn is where you can engage in conversation about your industry’s trending topics and reach more influencers, while YouTube is home to video content.
These are just five of the many social media channels available to your business. If you’re doing it on your own, the easiest way is to just sign up on all of them and start posting, right? Wrong, and that can be the fastest way to drain your resources and derail your online marketing efforts.
- Develop a Social Media Strategy
Now that we’ve narrowed down your channels, it’s time to get down to business. How often do you plan to post? What kind of content do you want out there? Your content should speak to the challenges and needs of your audience while still being compelling.
In addition, how do you plan to engage? Would you like to reach out to your fans and start a conversation? How often do you plan to respond to concerns and questions on your page? Are you open to using contests and promos to engage your market further?
Answering these questions and more are critical to crafting a good social media management strategy.
- Devise a Social Media Schedule
When it comes to social media management, you need to be consistent. The only way to achieve this is to detail a social media schedule that lays out when and what you will post on your channels.
An editorial calendar is a must-have, and it should include information like content, images, links, and posting schedules. Without it, you run the risk of losing your audience’s attention since they’re not receiving consistent, meaningful updates from you.
That’s just the start, and it can be overwhelming to process it all. That’s understandable especially when you’ve got all the other aspects of your business to tend to.
But the cold truth is that social media management is essential if you want to stand out from your competitors online, but it can also be a labor-intensive process.
Stand Out from Your Competitors
As the agency of choice for many companies in Minnesota, EVM Digital has a team of specialists who are experts in social media management. We’d love to talk about your digital marketing goals, and how we can achieve them together.
Schedule a consultation at your earliest convenience!