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With more people across the country acquiring and using mobile devices like smartphones and tablets, internet usage has evolved to highly favor mobile users. While this trend is felt by all industries, small businesses can benefit most from the change — if they make the necessary changes.

For businesses in relatively smaller towns like Alexandria, MN, web design should reflect the growing trend of mobile device usage. Businesses can no longer overlook the fact that mobile-friendly websites are an essential tool for any company trying to compete in the digital age.

What, exactly, is a mobile-friendly website?  Simply put, it is one that is designed and optimized for viewing across a variety of gadgets — including mobile devices. These mobile devices can either be smartphones or tablets. When a company’s web page is optimized for mobile use, it is easier to access and it ranks higher on Google searches. This, in turn, increases site visitors and customers, which results in greater revenues for the business.

devices on a desk

More People are Accessing Websites on Mobile Devices

As of 2018, data shows that more than 60% of people who access the internet do so with a mobile device; a number which is set to increase even more in 2019.

Analysts predicted this trend as far back as a decade ago, when smartphones hit the market in a big way. Websites back in 2008 were yet to be optimized for mobile devices, however. But by 2014, with over 48% of internet use happening on smartphones and tablets, websites had to change. These days, businesses that have not yet adapted to this trend run the risk of falling far behind the competition.

With this in mind, know that more and more people will be accessing your company’s website using a mobile device. Also, know that optimizing your site for mobile devices keeps your business toe-to-toe with your competitors.

Online Spending is Dominated by Mobile Device Users

The past holiday season saw a significant rise in online purchases, with retailers seeing 54% of their site visits coming from mobile devices. In the U.S alone, 34% of total online purchase revenue was generated by smartphone users, accounting for more than $100 billion in sales.

Studies have also shown that websites with easy mobile payment systems enjoy more revenue and repeat visitors to their site.

It’s clear that websites optimized for mobile devices are more successful at turning site visits into customers, hence, into tangible revenue. With mobile device usage set to increase further in the next year, this means that companies will see even more, if not most, of their business happening online — across an array of mobile devices.

Google Likes Mobile-Friendly Websites

Beginning 2015, Google realigned its algorithms to prioritize mobile-friendly pages on search results. This means that websites that are mobile-friendly rank higher in online searches from mobile devices.

With more than half of all internet access being done through a smartphone or tablet, this means that more than half of all online queries will come from those mobile devices, as well.

This preference for mobile-friendly websites can be linked to page responsiveness. Page responsiveness is the term used to describe how fast a website loads up, and how fast it responds to user input.

Naturally, mobile-friendly websites load faster on mobile devices, and because mobile devices are now the preferred choice for accessing the internet, mobile-friendly websites become a priority.

To sum, optimizing your company’s website to be mobile-friendly means that you’ll always be present on internet search results, which can ideally lead to bigger sales and wider online presence. EVM Digital has the necessary expertise and experience to offer your company the website you need to succeed in the digital world. Contact us, today, to learn more about our services.

As a business operating in the modern world, to not have a website for your company is almost unheard-of. Almost everyone has access to the internet, and most of his/her time is spent browsing through what interests them next.

To reach and entice your target market, you’ll have to appeal to their curiosity through online channels. Being found, however, is another hurdle. It would be foolish to think that you’re the only company that offers specific products or services. You’ve got a lot of competition to get through, and it takes a lot of work to get to Google’s first page.

How to Please Google

As the internet continuously expands, Google has become stricter over time on the content they feature. They developed an intricate algorithm that would rank different websites on a number of factors such as SEO and authority profile.

Google needs to trust your website for you to climb your way up their pages. Since it is their reputation on the line as well, their algorithm makes it so that only trustworthy websites end up on the first few pages. Others factors Google considers are:

  • SEO – Search Engine Optimization isn’t a new concept, but it is still an incredibly relevant one. When your website has high SEO, users can search you easily. Google would consider you trustworthy and recommend you via search results to online users.
  • Content – When it comes to digital marketing, content is forever king. Aggressive advertisement and promotions aren’t as successful as they once were. Using content on different sites that will link back to your website can help your business, and if Google finds you trustworthy enough, then your ranking goes up as well.
  • Website speed – A well-maintained and working website will rank high in Google’s algorithm as well. Sales go down every 3 seconds a website delays in loading, which in turn brings your Google ratings down.
  • Links – As Google prefers to recommend only reliable websites, your authority links have to be trustworthy sources as well. Backlinks are relevant to Google, and your site is more likely to make it to the first page if reliable sources back your contents.
  • Mobile accessibility – More and more people are using their mobile devices to search businesses that offer the services or products that they are looking for. Google is more likely to pay attention to your website the more mobile friendly it is.

If you have taken all of these into account, then you are most likely within the first few pages of a Google search, if not the first.

Get Help for Your Website

You are free to create a website for your company on your own. It’s not that difficult with all the available sources on the internet. However, there are still things that require a professional’s hand. If you are based in the area, you can quickly hire experts in web design in Alexandria, Minnesota.

Our web design experts at EVM Digital are familiar with what makes Google tick. Their knowledge of Google’s rules when it comes to a website is a significant advantage when creating your page. We have experts who can create web pages that draw in more traffic and turn that into sales for your business.

Contact us by filling out our form and let us help you create a website fit for your business.

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