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As a business owner who wants to market your business effectively on the internet, tracking digital marketing trends enables you to understand what your customers are wanting. And with the industry evolving and changing quickly, knowing what’s coming around the corner can help you stay on top of the competition. The best Minneapolis brand marketing firms share five key trends to keep a close eye on this 2017. (more…)

What’s the difference between a visitor and a guest? They may seem similar, but there are a few significant differences. Visitors are someone who unexpectedly appears, and as such, you can prepare for adequately. On the other hand, a guest is someone who we intentionally prepare to receive in our homes. Guests arrive expecting an experience, and we do our best to make sure they get that.

Why does this distinction matter? It’s time to start making people who drop by your website feel more like “guests” rather than another “visitor.” When you design a website, the guest feels welcomed from the moment he or she visit your site, even if they don’t initially purchase anything, people are encouraged to go straight back to you when they are ready to make a purchase.

How do you reinvent your website design to make a web visitor feel like a valued guest? Here are a few tips to help you roll out the proverbial red carpet:

Clean Up the Site

Just like you would sweep the floor and vacuum the carpet before a guest arrives in your home, you’ll want to make sure your website is spruced up for your web guests. It entails checking your site for any broken links and missing meta tags. You’ll also want to make sure that all your web forms work flawlessly. Any issues you find needs to be fixed ASAP, this is where working with a trusted website design service within Minneapolis, Minnesota, such as EVM Digital can work wonders for you.

Give Them a Hearty Welcome

Few things can turn off web guests than being bombarded with ads or newsletter subscription overlays mere seconds after they enter your website. Instead, focus on making sure the page they enter is relevant to the keywords that got them there. Several web tools can also help you set your newsletter subscription overlay to pop up only after a guest has spent a specific amount of time on your website. You may also want to add a “welcome message” overlay that pops up to greet first-time guests.

Prioritize Ease of Use

One of your top priorities should be making sure your website is easy to use. Adding a floating navigation bar can make jumping from different pages a breeze for your guests. You may also want to consider shifting to mobile responsive web design to engage better guests who view your site from their smartphones or tablets.


How to Engage New & Returning Website Visitors, addthis.com

15 Quick Tips to Engage and Delight First-Time Web Visitors, enchantingmarketing.com

Branding helps a business establish itself in the marketplace. As a marketing concept, branding helps a company create an instantly recognizable image that increases the value not only of its products and services but of the business itself. If you are tasked with improving your company’s image, knowing what NOT to do is just as important as knowing what you should do. Minneapolis branding agencies share five branding pitfalls to avoid like the plague. (more…)

Content marketing is one of the most effective ways to generate more traffic to your website and increase the exposure of your business online. How effective is it? When you consider that Google regularly tweaks its search algorithms to ensure Google search engines consistently provide high-quality content to users, you can tell that content marketing is important. (more…)

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